Understand how media work

understanding_406From the two-person sign shop to the largest Fortune 500 company, every business and organization wants to see itself in a positive light in the media – which can now mean from an article in the local newspaper to a customer’s shared posting on Facebook and other social media or business review sites such as Yelp.

But how do you get the good news in and keep the bad stuff out? Schwartz has decades of experience on the inside – that means knowing what reporters want, how they want it and when they want it. Schwartz will guide executives and staff on how to engage the media in a way that produces favorable results.